“Our second annual, Skinny Guacamole Internet contest is now running,” she said. “It teams up SlimCado avocados and Concord Food’s guacamole mix for some summer fun.”
She said visits to Brooks Tropicals’ website and Facebook pages more than quadrupled normal summertime traffic during the promotion’s debut a year ago.
Brooks Tropicals’ green-skin SlimCados don’t compete with hass, Ostlund said.
“That’s not a phrase of bravado. It’s an acceptance that SlimCados supply a niche market,” she said.
That niche includes “lighter foods, such as salads,” she said.
Ostlund and other Florida avocado marketers note that Florida product appeals to certain ethnic groups from the Caribbean and Central South America and markets in the eastern part of the U.S.
The green-skin and hass avocados aren’t comparable, Caram said.
“They are two different things,” he said.
They’re also marketed differently, he said.
“Hass gets a lot more TV. We’re trying to promote in the store so people can try them,” he said.
The U.S. East Coast and Florida are strong markets for Florida avocados, Caram said.
“People wait for it,” he said.
He also noted the Midwest is a developing market for the product.
“As they read more about it, people get educated with our success and see it is lower in fat, cholesterol and calories than the hass avocados,” he said.
Manny Hevia, president of Miami-based M&M Tropicals, said he’s seeing growth for the Florida product, at least at his company.
“Over the years our facility has grown more than fivefold, to the point where we are a major Florida avocado supplier,” he said.