Today's Pricing

WATERMELON — F.O.B.S AS OF MAY 13

MEXICO CROSSINGS THROUGH NOGALES, ARIZ. — Crossings (705-766-766, seedless 683-751-759, seeded 22-15-7) — Movement expected about the same. Trading seeded slow, others moderate. Prices seedless 35-60 counts lower, others generally unchanged. Red-flesh seedless-type per pound 24-inch bins approximately 35-60 counts mostly 20 cents, 75-80s 14-16 cents; red-flesh seeded-type approximately 35-55 counts 12-14 cents. Flat cartons red-flesh seedless miniature 6-9s $7-9. Quality variable. Many present shipments from prior bookings and/or previous commitments.

LOWER RIO GRANDE VALLEY, TEXAS — Shipments (29-96-255, seedless 26-83-223, seeded 3-13-32) — Movement expected to decrease slightly. Trading very active at slightly lower prices. Prices 24-inch bins per-pound red-flesh seedless-type approximately 35-60 counts 28 cents, seeded-type approximately 28-35 counts mostly 21-22 cents. Quality generally good. Most present shipments from prior bookings and/or previous commitments at lower prices.

FLORIDA — Shipments (124-159-233, red-flesh seeded 16-29-53, red-flesh seedless 51-130-180) — Movement expected to increase as more growers start the season in central Florida. Harvesting slowed. Trading very active. Prices generally unchanged. 24-inch bins per-pound red-flesh seeded-type 35s 24-25 cents; red-flesh seedless-type 45 count 29-30 cents, 60 count 29-30 cents. Quality generally good.

IMPERIAL AND COACHELLA VALLEYS, CALIF., AND CENTRAL AND WESTERN ARIZONA — Shipments (AZ seedless 0-23-16, CA 0-26-78, seedless 0-24-73, seeded 0-2-5) — Movement from western Arizona, Imperial and Coachella valleys expected to increase seasonally. Trading fairly active at slightly lower prices. Prices slightly lower. Red-flesh seedless-type per pound 24-inch bins approximately 35 and 45 counts mostly 22 cents. Organic red-flesh seedless 24-inch bins per pound approximately 35 and 45 counts 35 cents; miniature carton 6s and 8s $20.50. Quality generally good. Harvest central Arizona expected to begin the week of May 27.



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Marketing Profiles

Food safety a must for foodservice

A food safety glitch could be devastating for a restaurant of any size, so it stands to reason that foodservice operators won’t be pulling any punches when it comes to scrutinizing their suppliers’ safety standards.

“Every customer that comes here wants to understand our food safety program,” said

Steve Church, chief executive officer for Church Bros. LLC, Salinas, Calif.

The company has a high bar when it comes to food safety and must regularly submit third-party audit results.

“We’ve got an outstanding food safety program, both in our facility and out in the field,” Church said.

The company invites foodservice operators to visit its facilities “and let us show you what we do so you will feel confident and secure that we are doing the right job,” he said.

Church Bros. is in compliance with the California Leafy Greens Product Handler marketing Agreement, he added.

Large foodservice customers want year-round product that is safe, said Ernst Van Eeghen, director of marketing and product development for Church Bros.

“We spend a lot of time and money on food safety, traceability and more sustainable farming practices,” he said.

With the national brands that Hermiston, Ore.-based River Point Farms puts out, food safety is “an absolute must,” said president Bob Hale.

The company’s farms are Harmonized Good Agricultural Practices-certified and its processing plants and packinghouses also are Harmonized GAP and third-party certified, he said.

“Food safety and traceability are a huge part of our value proposition and who we are,” Hale added

He pointed out that the firm is vertically integrated: The company plants, grows, harvests and packs its own product and stores it in climate-controlled warehouses.

Customers of GreenGate Fresh LLP, Salinas, don’t automatically assume the company is following good food safety practices, said Jay Iverson, vice president of sales and marketing.

GreenGate Fresh is third-party certified and makes an effort to “stay on the leading edge” when it comes to food safety, he said.


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