“We’re just trying to build not only the demand but the raw product and the capacity in our facilities to be able to bring that nationwide.”
Duda Farm Fresh Foods sees the MiniStick as a way to add incremental sales to the radish category, which has declined in recent years.
“We feel this will bring in a younger consumer to a product where they’re really in control of adding the flavor, either more or less, as they see fit,” Towell said.
Taco and sandwich toppings are a common use.
Duda’s main fresh-cut item is celery. Tight supplies are likely through mid-May, Towell said, as yield fluctuates from the same weather issues that hurt lettuce and other vegetables transitioning from desert production toward Oxnard, Calif., Huron, Calif., or Salinas, Calif.
Earthbound Farm to focus on Earth Day
Earthbound Farm’s annual Earth Day promotion is dubbed Every Cart Counts.
San Juan Bautista, Calif.-based Earthbound will have on-pack instantly redeemable couples and in-store point-of-sale materials with quick-response codes that let consumers download its Guide to Greener Shopping.
They’ll also download an Earth Week meal plan consisting of five recipes and a shopping list, said Samantha Cabaluna, vice president of communications and marketing.
Earth Day is April 22.
Related content will appear on Facebook and as part of Earthbound’s Take an Organic Step Forward program through April.
Grimmway Farms boosts Carrot Dippers
Grimmway Farms plans to focus much of its upcoming efforts on the snack category and its Carrot Dippers in particular, Bob Borda, vice president of marketing, said March 1.
Shoppers grew accustomed to seeing Carrot Dippers retailed in a rigid three-pack, Borda said. Bakersfield, Calif.-based Grimmway hopes to encourage new expectations.
“A lot of the cost of that was in the container itself,” he said.
“We’re able to pull some of the packaging costs out and offer our Dippers in a polypropylene bag with carrots and the dip cup all in one. The retailer is able to sell them to the end consumer for 60 to 65 cents a bag versus 90 cents to $1 for the old pack.”
Mann Packing expands Arcadian Harvest
Mann Packing Co. plans to add a Ruby variety to its Arcadian Harvest foodservice line later this year.
The products are petite whole-leaf mixes.
“We’ll do a soft launch this spring with customers at some food shows, and then we’ll roll out for foodservice in summer,” said Gina Nucci, director of healthy culinary innovation at Salinas, Calif.-based Mann Packing.