Fresh-cut processing business update briefs

05/03/2012 11:46:00 AM
The Packer staff

Maxwell Chase unveils tomato slicer

Maxwell Chase Technologies has a new tomato slicer.

The patented MCT 50 automated tomato slicer was designed to cut slices specifically for half steam trays, according to a news release from the Atlanta-based company.

The slicer features “pick and place” technology, which allows more than one operator to load it, increasing productivity. The MCT 50 can slice 1,300 pounds of tomatoes per hour.

The slicer is a three-row version of the company’s single-row MCT 25 slicer.

United Fresh publishes fresh-cut tool kit

A new marketing resource is available for fresh-cut processors.

The United Fresh Produce Association, Washington, D.C., has published the “Image of Fresh-Cut Toolkit.”

The resource contains marketing strategies and resources to help processors more effectively highlight the value of fresh-cut and value-added fruits and vegetables, according to a news release from United Fresh.

The tool kit provides generic taglines and logos for use on packaging, and provides examples of fresh cut promotion campaigns used on corporate website and social media. United Fresh said processors are welcome to adapt sample promotions for their specific needs.

The “Image of Fresh-Cut Toolkit” is available to United Fresh Produce Association member companies at no charge and for $195 U.S. for nonmember companies, according to the release.



Comments (0) Leave a comment 

Name
e-Mail (required)
Location

Comment:

characters left

Feedback Form
Leads to Insight