Fresh-cut/Value-added business updates - The Packer

Fresh-cut/Value-added business updates

03/08/2012 11:50:00 AM
Cynthia David

Crunch Pak provides backstage Oscar fare

Crunch Pak sliced apples starred in last month’s Academy Awards ceremony in Hollywood. The Cashmere, Wash.-based company was invited to ship 32 boxes to the Hollywood & Highland Center — enough to feed more than 200 presenters and 20 production and executive staff, said Tony Freytag, senior vice president sales and marketing.

Freytag said Crunch Pak plans to work on additional award shows in the future.

Fans of the company’s sliced apples now have two new ways to enjoy their favorite snack, Snackers and Dipperz.

Snackers are a 5-ounce fresh snack kit containing different combinations of fruit and sides, such as dip and cheese, in a mini tray.

The line was originally designed as a Disney Foodle for kids, Freytag said, but adults who loved the items said they didn’t fancy taking a Mickey Mouse-themed pack to work.

"We created the line and then expanded the combinations to meet the growing demand from kids and adults for healthy, convenient, portable snacks," Freytag said.

The kits will retail for $1.19 to $2.29.

Crunch Pak’s new Dipperz feature single-serve apple slices with a low-fat caramel or chocolate dip and weigh in at just 80 calories. The carrot pack comes with a low-fat ranch dip. Dipperz will retail from 99 cents to $1.29.

Freytag said the company’s new packages, products and partnerships combined generate more than 20% annual growth, and the company has tripled in size in the past five years.

Crunch Pak processes 2 million apple slices a day, he said, and more than a billion slices a year.


Dole Fresh Vegetables offers one-cut salads

Monterey, Calif.-based Dole Fresh Vegetables promises consumers a one-cut salad with its new Hand Picked Selections.

Each clamshell offers two complementary heads of lettuce that, when cut at the core, create a salad of bite-sized leaves.

"No additional chopping or tossing is required," said Chris Mayhew, director of brand marketing and strategy.

Mayhew said the first two Hand Picked selections, a red and green butter duo and a green butter and green oak leaf duo, should be in stores nationwide in May at a suggested retail price of $3.49.

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