Fresh produce packaging continues to evolve

07/21/2011 11:49:00 AM
Dan Gailbraith

Foodservice operators tend toward large package sizes, such as 5-pound bags, said Jay Iverson, partner and vice president of sales and marketing for GreenGate Fresh LLLP, Salinas, Calif.

Whatever the packaging venue for fresh produce, the stakes will continue to rise as competition mounts and grower-shippers and marketers try to use bags and clamshells as miniature advertisements of their products and use increasingly complex graphics to both attract attention and provide information about their products.


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