Greener Fields Together initiative verifies sustainable growers - The Packer

Greener Fields Together initiative verifies sustainable growers

07/12/2013 02:36:00 PM
Melissa Shipman

“The case studies are just the beginning,” Phillips said.

The case studies provide a way for suppliers to display their sustainability efforts to the public.

“Companies are happy to finally have a place to put this information. It’s most likely been on an Excel file on a computer in an office, and now we have the opportunity to celebrate it,” Phillips said.

Before, much of this type of information stayed within business-to-business communication between suppliers and retailers. Now, it is packaged in a case study.

“We provide a case study in layman’s terms that marries credible sustainability information with the eye of the consumer,” Phillips said.

The case studies can then be used as encouragement for future advances.

“We will be continuously looking back at these efforts and saying, ‘What else can you do to be a better steward?’” Phillips said. “We will really push for that change.”

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Tom Reynolds    
Bakersfield  |  September, 23, 2013 at 03:55 PM

Verifiers will fall into 2 groups: 1) Independent verifiers who are adopting ISO 4000, in part or whole, and 2) honest brokers of facts, based upon critical review, and candid disclosure. One would need to verify the verification process and methods. Nothing presents in one year. ITRC has methods for evaluation of irrigation system performance, before and after improvements. That's where I would start. Management of the improved system is the other side of the coin. Production patterns, learning curve, environmental anomalies, crop prices, interest rates, and regulations all need to be in the "report" to maintain credibility.

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