“The case studies are just the beginning,” Phillips said.
The case studies provide a way for suppliers to display their sustainability efforts to the public.
“Companies are happy to finally have a place to put this information. It’s most likely been on an Excel file on a computer in an office, and now we have the opportunity to celebrate it,” Phillips said.
Before, much of this type of information stayed within business-to-business communication between suppliers and retailers. Now, it is packaged in a case study.
“We provide a case study in layman’s terms that marries credible sustainability information with the eye of the consumer,” Phillips said.
The case studies can then be used as encouragement for future advances.
“We will be continuously looking back at these efforts and saying, ‘What else can you do to be a better steward?’” Phillips said. “We will really push for that change.”