Fresherized will support the campaign with social media and outreach to “mommy bloggers” about the health benefits and convenience of guacamole and avocados, she said. The message will focus on parents making healthful food choices for children.
Wholly Guacamole’s avocado products come in Classic, Spicy, Organic, Guacamole Salsa, Pico de Gallo Style, and Double Dip, which is Guacamole topped with spicy pico de gallo. Retail prices range from about $2.99 to $5.99, according to the size and retailer. There are 7-ounce, 14-ounce and club-size packs. The Double Dip comes in a 16-ounce tray. Classic and Spicy guacamoles are available in Snack Packs, which are three packs of 2-ounce pouches.
Altman said the company is seeing the most growth in the sales of its Snack Packs. It introduced the Wholly Guacamole Spicy Snack Packs earlier this year.
Altman said there is a growth in U.S. consumer demand for spicy products.
Fresherized distributes coupons for its products to consumers who register online for its monthly newsletter. It also publishes coupons for holidays and at other times.
“Coupons drive trials,” Altman said.
Calavo packs chunky fresh avocado pulp for foodservice uses, Ahmer said.
Restaurants start with the pulp as a base, then add spices and other ingredients for guacamole or other dishes.
Ahmer said Calavo is seeing more types of restaurants as well as schools and other noncommercial dining facilities adding guacamole to their menus.
Calavo Chunky Hass Avocado Pulp is available in 2-pound pouches.
Interfresh Inc., Fullerton, Calif., markets to foodservice buyers its AvoFresh! fresh avocado pulp that is packed in cases of four 4-pound bags.
It is available year-round, said Brandon Gritters, avocado salesman.
Demand for the pulp increased slightly as fresh avocado prices climbed this summer, he said.