Today's Pricing

WATERMELON — F.O.B.S AS OF MAY 13

MEXICO CROSSINGS THROUGH NOGALES, ARIZ. — Crossings (705-766-766, seedless 683-751-759, seeded 22-15-7) — Movement expected about the same. Trading seeded slow, others moderate. Prices seedless 35-60 counts lower, others generally unchanged. Red-flesh seedless-type per pound 24-inch bins approximately 35-60 counts mostly 20 cents, 75-80s 14-16 cents; red-flesh seeded-type approximately 35-55 counts 12-14 cents. Flat cartons red-flesh seedless miniature 6-9s $7-9. Quality variable. Many present shipments from prior bookings and/or previous commitments.

LOWER RIO GRANDE VALLEY, TEXAS — Shipments (29-96-255, seedless 26-83-223, seeded 3-13-32) — Movement expected to decrease slightly. Trading very active at slightly lower prices. Prices 24-inch bins per-pound red-flesh seedless-type approximately 35-60 counts 28 cents, seeded-type approximately 28-35 counts mostly 21-22 cents. Quality generally good. Most present shipments from prior bookings and/or previous commitments at lower prices.

FLORIDA — Shipments (124-159-233, red-flesh seeded 16-29-53, red-flesh seedless 51-130-180) — Movement expected to increase as more growers start the season in central Florida. Harvesting slowed. Trading very active. Prices generally unchanged. 24-inch bins per-pound red-flesh seeded-type 35s 24-25 cents; red-flesh seedless-type 45 count 29-30 cents, 60 count 29-30 cents. Quality generally good.

IMPERIAL AND COACHELLA VALLEYS, CALIF., AND CENTRAL AND WESTERN ARIZONA — Shipments (AZ seedless 0-23-16, CA 0-26-78, seedless 0-24-73, seeded 0-2-5) — Movement from western Arizona, Imperial and Coachella valleys expected to increase seasonally. Trading fairly active at slightly lower prices. Prices slightly lower. Red-flesh seedless-type per pound 24-inch bins approximately 35 and 45 counts mostly 22 cents. Organic red-flesh seedless 24-inch bins per pound approximately 35 and 45 counts 35 cents; miniature carton 6s and 8s $20.50. Quality generally good. Harvest central Arizona expected to begin the week of May 27.



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Marketing Profiles

Intelleflex plans 2013 rollout for Zest platform

Intelleflex A cloud-based data services platform scheduled for launch in 2013 by Intelleflex Corp. has been providing temperature monitoring and traceability for several months during beta tests with three companies.

Intelleflex president Peter Mehring said the Zest 1.0 platform is coming online at the same time people in the produce industry are beginning to understand the value of data.

“The value of having data accessible anywhere anytime is a big deal,” Mehring said. “Our customers are demanding access to all of their data, not just one aspect.”

Mehring referred to an Intelleflex customer in South Africa who is tracking trucks and cases of produce as one example of a data-hungry industry.

Zest cloud-based data services from Intelleflex But he doesn’t try to explain how it works.

“People don’t want to know how their data is being captured. They aren’t device savvy and don’t want to be,” said the president of the Santa Clara, Calif.-based Intelleflex.

“They just want their data, and Zest makes it really easy to access that data.”

The Zest cloud-based platform is designed for optimum use with the Intelleflex MCR-6100 cellular multiprotocol radio frequency identification tag reader.

The cellular readers can be installed at distribution centers so growers and shippers can monitor their produce remotely.

All that is needed is a power supply. Battery backup options also are available. Data is encrypted but can be shared with trading partners via password-protected software.

The Intelleflex cellular reader software suite also contains a built-in Web server so readers can be configured remotely.

The hardware has built-in detectors that continuously monitor the readers to make sure they are working and to allow for customized reporting.

A key benefit of the cellular-based RFID readers and Zest platform is the elimination of two layers of technology: middleware, which includes onsite-servers, software and information technology infrastructure, and proprietary database servers.

A grower can collect temperature data beginning in the harvest field and through distribution.

Data is stored on the Zest cloud-based platform. Information can then be shared with administrative offices for inventory management and quality control.

Specific components of the data can be made available to insurance companies, shipping carriers and other interested business partners.


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