Marketers target snackers with small sweet peppers

05/22/2014 04:25:00 PM
Vicky Boyd

“It’s been a great new growth item for us, and we continue to expand our acreage,” he said. “It’s doubled over the past couple of years.”

The grower-packer offers the miniature peppers in 1- and 2-pound high-graphic handled pouch bags.

Randy Bailey, president and owner of Oxford, N.C.-based Bailey Farms Inc., said he continues to see demand increasing for miniature sweets, although it has slowed in recent years.

“It’s been good, but not as good as it was three to four years ago because there’s a lot of competition,” he said. “But it’s still growing.”

Bailey Farms markets its snack-sized peppers as Lil Sweeties.


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