Melons Marketing business updates - The Packer

Melons Marketing business updates

04/19/2013 12:34:00 PM
Melissa Shipman

Progreso Produce adds second sorter

Boerne, Texas-based Progreso Produce added a computer sorter, according to Curtis DeBerry, chief executive officer.

“The new sorter helps identify sugar to have better flavor,” DeBerry said.

It also sorts melons by size and interior quality.

This is the second sorter Progreso has added, the first in January, and DeBerry said the company can now run two sorter lines.


Pura Vida Farms adds melon acreage

Scottsdale, Ariz.-based Pura Vida Farms has expanded its melon production.

The company’s spring western melon program has increased to 700 total acres of watermelon, cantaloupe, honeydew and variety melons in Yuma, Ariz. The product ships from mid-May through June, vice president of East Coast sales Mike Martori said.

The company also increased its eastern watermelon program to 1,200 acres of seedless and seeded watermelon grown in seven states from April through September.

In addition, three new employees joined the company to support this growth, according to Martori.

Shawn Avera started in August as director of eastern watermelon growing. Avera is based in the Moultrie, Ga., office.

Jake Erickson started April 1 as watermelon supply chain coordinator.

Martori joined the company in December. Martori, former sales manager for Scottsdale-based melon grower-shipper Martori Farms, oversees Pura Vida’s expanding eastern watermelon program and its Costa Rican pineapple program.


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