More niche items slide into mainstream, marketers say

06/21/2013 10:37:00 AM
Jim Offner

Robert Schueller, spokesman for Vernon, Calif.-based Melissa’s/World Variety Produce Inc., listed a number of specialty items that appeared to be headed toward mainstream acceptance. Among them are ojai pixie tangerines, muscato grapes, baby Dutch yellow potatoes, seedless lemons, sweet young coconuts, Hatch chilies, veggie sweet peppers, steamed baby peeled beets and steamed lentils.

Root plants, particularly ginger root, are growing in popularity, said Bruce Klein, marketing director with Maurice A. Auerbach Inc. in Secaucus, N.J.

“People see the chefs cooking with it, and it takes off,” Klein said.

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