New Jersey up to bat with sports campaign - The Packer

New Jersey up to bat with sports campaign

08/02/2013 10:46:00 AM
Melissa Shipman

Courtesy New Jersey Department of AgricultureThe New Jersey Department of Agriculture plans to play off sports metaphors in its fall promotional campaign, Another Great Season.The New Jersey Department of Agriculture has a new newsletter and a new advertising theme, according to Bill Walker, agriculture marketing specialist.

The theme, Another Great Season, plays off sports metaphors and is supported by radio spots and a commercial, in addition to retail banners, bin wraps and other materials, Walker said.

“It’s a slightly different direction,” Walker said.

In addition, the department was able to receive a specialty crop block grant from the U.S. government to help support its efforts.

Half of the amount was offered to commodity organizations to promote their respective products.

In addition, the department hired two summer interns to visit supermarkets and other events.

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