Earthbound Farm is launching a zip-open clamshell to avoid the need for a heat-sealed shrink band, said Samantha Cabaluna, director of communication.

“We’ve tested it with consumers, and there’s a significant preference for the zip-open clamshell over the shrink band,” she said. “Plus, this new clamshell enhances product quality by reducing exposure to heat in the heat sealer and discourages product settling and compression.”

The San Juan Bautista, Calif.-based grower shipper also has introduced a simplified label for its clamshells and begun thermoforming clamshells on site.

“This takes about 66 truck trips off the road every week and gives us much greater control over our inventory,” Cabaluna said.