Organic Produce business updates - The Packer

Organic Produce business updates

11/02/2012 02:14:00 PM
Melissa Shipman

“These items are lower volume but are growing in popularity from an organic standpoint,” vice president of marketing Matt Seeley said.

Some of those items include sweet baby broccoli, kale, cilantro and parsley, according to Seeley.

“These offerings complement and supplement our current organic offerings,” Seeley said.

The company looks to have these items available starting this fall and winter, and plans to begin bringing them on in November.

Organics Unlimited finds a groove in Texas

Organics Unlimited, San Diego, is enjoying growth in Texas, according to chief executive officer Mayra Velazquez de Leon.

“We’ve been getting stronger in the Texas area of the U.S. for the past six to eight months, so that is kind of a new market for us,” she said.

Velazquez de Leon said the growth is gradual but still exciting for the company.

In addition, the company used point-of-purchase materials to promote the sustainability of its products this year. The theme for the 2012 campaign was famous quotes.

Quotes from Aristotle, Leigh Hunt and Seneca were featured earlier in the year, with the fourth quarter quote from Wendell Berry, an activist and writer, who said, “The only possible guarantee for the future is responsible behavior in the present.”

The company also updates a blog with weekly merchandising ideas related to the campaign. The blog can be found at

Velazquez de Leon said the company has seen positive results from the campaign.

“2012 has been a very good year, with increases in both sales and the number of retailers buying our bananas,” she said.

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