“We have been educating ourselves using a core group of customers to enter that fresh salsa realm,” president and founder Earl Herrick said.
The company is looking into sourcing the product out of Mexico for the summer, which would provide supplies from July through December.
“We’re going to refine the recipe and distribution,” Herrick said.
Herrick also said each store handled the marketing differently, but that he sees great possibility to have the salsa displayed on ice in the produce department, perhaps in a cross-promotion with avocados and chips.
Homegrown Organic bumps up clementines
Homegrown Organic Farms, Porterville, Calif., is implementing a larger clementine program for this season.
Director of sales and marketing Scott Mabs said the company did a small amount of clementines last year.
“Organic clementines are not something readily available in the market,” he said. “We’re going to have a ranch coming into production this year and we’ll be harvesting quite a bit in mid to late November.”
Mabs also reported that Homegrown Organic Farms is about a month into its year-round lemon program.
“We acquired two new ranches in different growing regions which will allow us to fill organic lemons pretty much year-round,” he said.
The company’s organic blueberry also program has expanded. With supply from Oregon, berries will be available from the beginning of May through September.
Palm fiber trays help Natruripe trim plastic
Naples, Fla.-based Naturipe Farms LLC is nearly ready to roll out organic packaging made from palm fiber.
“We’ve been testing for the past few months, and it has required a few tweaks to the cover that is on top of the products,” vice president of sales Jim Roberts said.
“It depends on the refrigeration,” he said. “We’re basically making a tray out of cardboard.”
The trays eliminate 50% of the plastic needed for packaging and is able to be composted,” according to Roberts.
For now, the company only has plans to use the trays for their organic offerings because the sustainable, environmentally friendly tray tends to align well with the lifestyle of organic consumers.
“We’re only testing it in organics for now. We’ll have to see how it makes sense to go beyond that down the road,” Roberts said.
Nunes Co. expands organic lineup
The Nunes Co., Salinas, Calif., is increasing organic offerings to include lower volume items.