Organic Produce business updates - The Packer

Organic Produce business updates

05/05/2014 03:16:00 PM
Tom Burfield

Earl’s moves into larger facility

Earl’s Organic Produce has moved from a 20,000-square-foot facility to a 33,000-square-foot location, complete with banana ripening rooms, on the San Francisco Wholesale Produce Market. That enables the company to better control inventory and improve quality control, said Earl Herrick, owner, president and founder. The company continues to expand social media presence on Facebook, Pinterest and other sites and has introduced an educational program to introduce new products.

Global Organic to take online orders

Global Organic Specialty Source Inc., Sarasota, Fla., planned to offer online ordering 24/7 starting May 1 through a client portal on its new website (globalorganics.ws), said Kevin Weaver, director of sales and new business development. The site will be geared toward small retailers, restaurants and farmers markets, he said. Order also can be placed by phone or e-mail. Consumers can connect with Global Organic through social media platforms, including Facebook, Twitter, Pinterest and Instagram, and the company plans to use YouTube to inform consumers.

Lakeside product line tops 45 items

Lakeside Organic Gardens LLC, Watsonville, Calif., is planting and harvesting more than 45 commodities, said Lindsey Roberts, who handles marketing communications for the company. Lakeside is on Facebook, Twitter, Pinterest and Instagram, where fans can get recipes, tips on buying produce, growing tips from organic farmer Dick Peixoto and an “insider scoop on the new things we’re trying in the fields,” she said. The company also is running a marketing campaign that shows how the company is different from large, corporate organic farms. Lakeside also is adding cucumbers and eggplant this year.

LSU opens organic research project

The Louisiana State University AgCenter and the New Orleans Ernest N. Morial Convention Center had a ribbon-cutting ceremony to celebrate LSU AgCenter’s organic fertility research project. For the next two years, research on bella rosa tomatoes will be conducted on the quarter-acre plot to evaluate the effectiveness and economics of organic fertilizer versus conventional fertilizer used in vegetable gardening, to monitor disease and to study the microbial qualities of irrigation water over the growing season, according to a news release. The tomatoes will be harvested in June, and a preliminary report of the findings will be presented at the ­Farm to Table International Symposium at the New Orleans Ernest N. Morial Convention Center Aug. 2-4.


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