Organic Produce business updates

05/05/2014 03:16:00 PM
Tom Burfield

Still time to take part In NMI study

There’s still time for companies and brands to participate in the Harleysville, Pa.-based Natural Marketing Institute’s 2014 consumer research study: The Next Wave Within Organic, said Maryellen Molyneaux, president and managing partner. The study is a follow-up to the institute’s 2011 organic food and beverage study. Results will be published in 2015, but sponsors will be able to use the findings as they’re revealed at a workshop in September. For more information, visit nmisolutions.com.

Nunes adds organic leeks, beets

The Nunes Co., Salinas, Calif., is adding organic leeks and beets to its product line, said Matt Seeley, vice president of marketing. “We continue to add items as we deem them appropriate to complement our line,” Seeley said. Broccoli, celery and romaine hearts are the company’s top movers, he said, and have been so for several years. The firm’s three kinds of kale are “super hot” and a growing category, he added, and its red, green and rainbow chards also are a growing category.

Only Organic aims to define ‘organic’

Only Organic, supported by Annie’s Inc., Earthbound Farm, Organic Valley, Stonyfield Farm Inc. and others, has produced a series of videos that explain the standards organic products must stand up to, according to a news release. The videos also point out that natural foods are not the same as organic foods, and that just about any company can say its food is natural, the release said. Videos are at­ onlyorganic.org/pretenders.

Organic Center raises $500,000

The Organic Center, a Washington, D.C.-based non-profit research and education organization, raised more than $500,000 at its annual VIP Dinner March 7, in conjunction with Natural Products Expo West in Anaheim, Calif., according to a news release. Also at the dinner, the center’s first award of excellence was presented to Charles Benbrook, a research professor at the Center for Sustaining Agriculture and Natural Resources at Washington State University.

Organics Unlimited adds banana acres


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