Take into account the local environment, soil and weather, he said.
“Find the thing that you can do the best at, do the very best you can and then find the best trading partner you can to work with you.”
He advised growers not to decide what to grow based on the current market.
“The market will love you one year, and the market will not love you the next year,” Weinstein said, “and it won’t be because you’re wonderful one year, and it won’t be because you’re terrible the next year.”
“You’re not going to be smarter than the market,” he said.
Lejeune said that while California is the largest producer of organic produce, other regions, including the Pacific Northwest, South America and Canada, also have a lot of organic production.
“You would be amazed to know how fast the movement has grown globally,” he said.
Addressing Wal-Mart’s decision to add Wild Oats branded organic items to its product line, Lejeune wondered if the company knows where it’s going to source additional organic produce, and he expressed concern about the company’s plan to offer discount pricing on organics.
“I hope they don’t intend for growers to accept cheaper prices than they want,” he said.
But he added, “One way or another, this is going to drive production up, because there is demand, and growers who are looking for a new income stream are going to think about growing more product.”