These new loyal shoppers translate to retailers as a market for a regularly stocked organic section with more than just a few staple items.
Young parents and millennials make up a large portion of the target demographic.
“We see the demographic is typically women with families, who are slightly more educated and slightly more affluent than the average,” Pobst said.
Parents of young children are an especially strong group of shoppers.
“There have been a lot of news stories and research with the idea that pesticides are especially damaging to children, so we see a strong correlation of parents trying to choose organic for their children,” Pobst said.