Today's Pricing

WATERMELON — F.O.B.S AS OF MAY 13

MEXICO CROSSINGS THROUGH NOGALES, ARIZ. — Crossings (705-766-766, seedless 683-751-759, seeded 22-15-7) — Movement expected about the same. Trading seeded slow, others moderate. Prices seedless 35-60 counts lower, others generally unchanged. Red-flesh seedless-type per pound 24-inch bins approximately 35-60 counts mostly 20 cents, 75-80s 14-16 cents; red-flesh seeded-type approximately 35-55 counts 12-14 cents. Flat cartons red-flesh seedless miniature 6-9s $7-9. Quality variable. Many present shipments from prior bookings and/or previous commitments.

LOWER RIO GRANDE VALLEY, TEXAS — Shipments (29-96-255, seedless 26-83-223, seeded 3-13-32) — Movement expected to decrease slightly. Trading very active at slightly lower prices. Prices 24-inch bins per-pound red-flesh seedless-type approximately 35-60 counts 28 cents, seeded-type approximately 28-35 counts mostly 21-22 cents. Quality generally good. Most present shipments from prior bookings and/or previous commitments at lower prices.

FLORIDA — Shipments (124-159-233, red-flesh seeded 16-29-53, red-flesh seedless 51-130-180) — Movement expected to increase as more growers start the season in central Florida. Harvesting slowed. Trading very active. Prices generally unchanged. 24-inch bins per-pound red-flesh seeded-type 35s 24-25 cents; red-flesh seedless-type 45 count 29-30 cents, 60 count 29-30 cents. Quality generally good.

IMPERIAL AND COACHELLA VALLEYS, CALIF., AND CENTRAL AND WESTERN ARIZONA — Shipments (AZ seedless 0-23-16, CA 0-26-78, seedless 0-24-73, seeded 0-2-5) — Movement from western Arizona, Imperial and Coachella valleys expected to increase seasonally. Trading fairly active at slightly lower prices. Prices slightly lower. Red-flesh seedless-type per pound 24-inch bins approximately 35 and 45 counts mostly 22 cents. Organic red-flesh seedless 24-inch bins per pound approximately 35 and 45 counts 35 cents; miniature carton 6s and 8s $20.50. Quality generally good. Harvest central Arizona expected to begin the week of May 27.



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Marketing Profiles

Outbreaks push cantaloupe growers to act

Hit with back-to-back years of deadly outbreaks, growers and shippers in the U.S. cantaloupe deal have mixed feelings as the 2012 season winds down in many parts of the country.

Some, like Jimmy Burch Sr. in Faison, N.C., say they won’t plant cantaloupes again because the risk is too high. He recalled Burch Farms cantaloupe this year after listeria was found on a melon sampled at retail and at his packing facility.

No illnesses have been reported related to his cantaloupe, but Burch said he will stick to sweet potatoes and other commodities in future seasons.

Tim Chamberlain, owner of Chamberlain Farm, Owensville, Ind., hasn’t said whether he will continue to grow cantaloupe. He recalled all cantaloupe and watermelons grown on his farm this year after health officials matched salmonella strains in sick people to identical strains on his fruit and at his facilities.

As of mid-September, the Centers for Disease Control and Prevention reported that salmonella infections linked to Chamberlain cantaloupes sickened 270 people in 26 states and killed three in Kentucky.

Garrett PatricioCourtesy Steve Adler/Ag AlertGarrett Patricio (left), chief operations officer and general counsel for Westside Produce, discusses field conditions while checking on a cantaloupe growing operation. Steve Patricio, co-founder of Westside, says the company is constantly in touch with growers to ensure that food safety protocols are followed. Western growers double down on safety

Cantaloupe growers in two prime areas remain committed to the commodity and to increasing food safety measures.

In the Rocky Ford region of Colorado, just southeast of Pueblo, cantaloupe growers banded together after the 2011 cantaloupe-related listeria outbreak that killed 33. Some weren’t sure there could be a 2012 season for Rocky Ford cantaloupe because of guilt by association.

The 2011 outbreak was traced to Jensen Farms, almost 100 miles away in Holly, Colo. Jensen marketed cantaloupe as Rocky Ford brand, killing buyers’ interest in cantaloupe from the actual Rocky Ford region. Rocky Ford growers took a stand together.

This summer the Rocky Ford Growers Association shipped more than 160,000 cartons of trademarked Rocky Ford Cantaloupe through a modern packing facility that association members pay to use.

Michael Hirakata, association president and cantaloupe grower, put up the capital for the packing facility, which is at Hirakata Farms. He said the association’s first season proved small growers in other regions could work together to achieve higher food safety standards while sharing costs.

“Basic communication is the key,” Hirakata said. “Begin early and keep communicating. We are starting meetings immediately after this season wraps up so we can plan for next season.”

Hirakata Farms cantaloupe packing facilityCourtesy RFGAA worker checks cantaloupe as they move through a sorting machine at Hirakata Farms, Rocky Ford Colo. After cantaloupe from Jensen Farms, Holly, Colo., were linked to listeria in 2011 that killed 33 people, cantaloupe growers in the Rocky Ford region formed the Rocky Ford Growers Association to improve food safety measures. California codes

California cantaloupe growers have worked under stringent food safety measures for years, partly in response to a 1991 outbreak that brought the industry to a standstill. The outbreak involved cantaloupe from Mexico that were improperly iced in Texas, but it hit California growers hard.

“I sent 800 guys home and told them I didn’t know when I would be able to bring them back to work,” said Steve Patricio, founder of Westside Produce, Firebaugh, Calif., and chairman of the California Cantaloupe Advisory Board and Center for Produce Safety.

“I said until we understand microbials and food safety better, we can’t market anything.”

The industry responded and funded research that turned into the standard for safely growing and packing cantaloupe, Patricio said.

California’s cantaloupe growers responded again this year when they voted unanimously to initiate the state’s first mandatory food safety program to be implemented by a commodity board. It requires government audits and shippers to have traceback capabilities and recall measures in place.

“Every box of California cantaloupes must have information designating the field or lot where that box was packed, the crew that packed it and the date it was packed,” said Garrett Patricio, vice president of operations and general counsel for Westside Produce.

Westside traceability labels include the shipper and the country the fruit was packed in, along with the individual person who packed the box. Westside also uses Price Look-Up stickers that have bar codes and traceability information to the shipper level so at the point of sale it is clear that Westside shipped the fruit.


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