Peru shows growth in its third year in U.S. avocado market - The Packer

Peru shows growth in its third year in U.S. avocado market

08/14/2014 11:19:00 AM
Jim Offner

Organics may help Peru find that niche, said Mark Sandell, category director with San Francisco-based Purity Organic Produce and Pacific Organic Produce.

“It’s a pretty good opportunity; they’re trying to open up markets in Asia, as well,” he said.

Peru got a bit of help in 2014 because of a “shorter crop” in California, Escobedo said.

“They saw an opportunity this year to have greater participation in the U.S. market,” Escobedo said.

Peru’s biggest export market remains Europe, Escobedo said.

“This year, they kind of reacted, they expected (better) market conditions in the United States, so that’s why you’re seeing more fruit from them in the U.S.,” he said.

It will take some time for Peru’s presence in the U.S. to mature, said Phil Henry, president of Escondido, Calif.-based Henry Avocado Corp.

“Peru, of course, harvests during the spring and summer, so it provides more product into the market during those periods of time, so it’s going to take a significant amount of advertising and promotions to move the additional quantity of fruit,” Henry said.

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