Pomegranates: business updates - The Packer

Pomegranates: business updates

09/19/2013 11:59:00 AM
Melissa Shipman

Pom Wonderful promotes juice blends

Pom Wonderful celebrated the launch of its three 100% juice blends with an official party and a Guinness world record for the “longest consecutive airborne inflatable beach ball relay,” according to Marc Seguin, vice president of marketing for Los Angeles-based Pom Wonderful.

The event, Aug. 29 in Las Vegas, was held to help launch the company’s Pom Hula, Pom Coconut and Pom Mango juice blends, which hit the market in June.

It was featured on “Good Morning America,” and Seguin said it was very successful.

“How often do they talk about produce companies on ‘Good Morning America?’” he said.

The company launched the juice blends to complement its pure pomegranate juice, according to a news release.

Ruby Fresh adds items, plans Web update

Firebaugh, Calif.-based Ruby Fresh Pomegranates has developed two aril products recently, single-serving sizes of its Salad Jewels salad topping line and a single-serving product for kids, said David Anthony, salesman.

“We had a lot of requests from school lunch programs for arils,” he said.

The company designed a 4-ounce cup with a shaker lid so students can eat pomegranate arils easily, without the need for a spoon.

Ruby Fresh plans to introduce the item at the Produce Marketing Association’s Fresh Summit 2013, Oct. 18-20 in New Orleans, Anthony said.

The single-serve Salad Jewels line should be available Oct. 1, he said.

The company also introduced a four-count clamshell for its whole pomegranates this season, Anthony said.

The company is also working on a revamp of its website, Anthony said.

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