Idaho Falls, Idaho-based Potandon Produce released the first video, of a breakfast casserole, Feb. 24. Videos are available on the GetCrocked site and Klondike Brands channels. They will be featured in Klondike Brands’ March newsletter to consumers.
Potandon also plans to air video tips by Bare on how to care for a slow cooker, fill it accurately and prevent burning. Those will run throughout the year, according to a news release.
On the promotion’s first week there will be a buy one, get one free coupon for Klondike Rose potatoes and Johnny’s Seasoning Salt offered online.
Throughout March, Potandon Produce will promote the recipes and tips on social media outlets and give away Crock-Pots to fans and followers.
Potandon Produce will feature instant $1 coupons for joint purchases of its potatoes with Country Crock spreads starting in mid-March.
The coupons are valid through July 31 and are to appear on 3-, 5-, 8- and 10-pound bags of fresh potatoes under the Green Giant Fresh, Klondike Brands and SunFresh labels. Some private labels will also carry them, according to a news release.
Starting in March, Country Crock, a Unilever North America brand, will begin a television and digital marketing campaign featuring the spreads in homemade mashed potatoes.
Potandon will have point-of-sale materials available to highlight the promotion at store level. An e-mail and online social media program is also planned.