Taking a page from the apple industry, he said the new offerings are designed to increase overall category returns.
“If you look at the apple industry, you can see they’ve done a pretty good job of doing different things to increase sales like marketing by variety of doing different packaging,” Carter said.
Speedy Spud, Bushman’s individually wrapped microwaveable russet potato, will be rebranded under the Market Fresh label.
Oso Sweet opens Savannah, Ga., office
Saven Corp. Inc., Charleston, W.Va., which markets Oso Sweet onions, has opened an office in Savannah, Ga., to be closer to the port of Savannah and to the Vidalia, Ga., sweet onion production area.
Brian Kelly, who was in the West Virginia office, has relocated to Georgia, said Mark Breimeister, national sales manager.
“Our operations in Vidalia and into the port of Savannah have grown significantly,” he said. “Most of our Peruvian product comes into the port of Savannah.”
Oso Sweet offers year-round supplies of sweet onions starting the year in Chile, followed by south Texas, California’s Imperial Valley, Vidalia and finishing in Peru.
Northern Plains Potato Growers joins Facebook
To accompany a new Red River Valley Potatoes logo, the Northern Plains Potato Growers Association has launched a Facebook page, www.facebook.com/RedRiverValleyPotatoes.
The page currently houses photos, links to recipes, videos, nutritional information and fresh shipper’s contact information, among other items, according to a news release.
The social media site is part of an overall effort to create more of a cohesive brand image for Red River Valley Potatoes, said Ted Kreis, Ted Kreis, marketing and communications director for the Northern Plains Potato Growers Association, East Grand Forks, Minn.
Washington board revamps spud website
A revamped website for the Washington State Potato Commission launched in late October, offering more user-friendly information to growers, their customers and consumers.
Ryan Holterhoff, director of marketing and industry affairs, discussed the enhanced site at Fresh Summit 2012, and the commission’s Nov. 2 newsletter further detailed changes to the site at www.potatoes.com.
Navigation tabs across the top of the commission’s new home page provide easy access to everything from consumer recipes to details on the commission’s projects. A new research tab directs users to the Northwest Potato Research site.