Potato industry hopes popularity of reds, yellows pays off

11/24/2013 01:29:00 PM
Cynthia David

MountainKing’s most innovative package is a 3-pound bag called Steakhouse Golds.

“We’re targeting smaller households looking to recreate the steakhouse experience with mashed potatoes,,” Pope said.

The company also sells its Butter Golds in a 5-pound poly-mesh high-graphic bag and a 10- or 15-pound club pack, which sells extremely well around the holidays, he said.

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