Business Updates: Potatoes and Onions Marketing - The Packer

Business Updates: Potatoes and Onions Marketing

11/04/2011 10:45:00 AM
Ashley Bentley

CORRECTION: NoKota Packers adds Steve Johnson

NoKota Packers, Buxton, N.D., has hired Steve Johnson in sales. Previously, Johnson was at Grand Forks, N.D.-based Associated Potato Growers.

Due to a reporter's error, The Packer, on page E7 of its Nov. 7, 2011 print edition, incorrectly reported Johnson's employment update.

Associated Potato bolsters its sales staff

Grand Forks, N.D.-based Associated Potato Growers has added to its staff.

Salesman Jim LeQuire has been in the potato industry more than 35 years, said Paul Dolan, general manager, and has experience with the transportation and seed sides of the industry.

LeQuire comes to Associated Potato Growers from Central Produce Inc., West Fargo, N.D. He also has worked for Mike Layton Co. Inc., Moorhead, Minn.

The company also has added storage space to its Drayton, N.D., facility, and is adding a bagger to its Grand Forks facility.

“By doing that we should be able to keep up with shipments around the holidays,” Dolan said.

Bushmans’ to market under Market Fresh

Bushmans’ Inc. is working on a new bag for its Sierra Gold and Sierra Rose potatoes, looking to market the varieties under its Market Fresh brand. The Rosholt, Wis.-based company purchased Market Fresh Produce LLC, Nixa, Mo., in October 2010.

The acquisition of Market Fresh added sweet potatoes and onions to Bushmans’ core product lines. The new packaging for Sierra Gold and Sierra Rose potatoes should allow for cross-promotion with Market Fresh onions, said Mike Carter, chief executive officer.

Sierra Gold and Sierra Rose are co-owned by Bushmans’ and Discovery Garden’s, Oakdale, Calif.

The company also has a new sales office in Colorado’s San Louis Valley, staffed by salesman Mike Brothers.

“It adds value to our customers in the Southwest and gives us a foothold to working with Colorado growers,” Carter said.

Category Partners adds salesman, items

Category Partners, the Denver-based retail marketing and category development firm owned by Farm Fresh Direct, Monte Vista, Colo., and Wada Farms, Idaho Falls, Idaho, has expanded.

Brent Miller joined the company to work with retailers on the East Coast. Miller is based in Charlotte, N.C.

The company also expanded its service offerings outside of the potato category to include onions and sweet potatoes.

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