Business Updates: Potatoes and Onions Marketing - The Packer

Business Updates: Potatoes and Onions Marketing

11/04/2011 10:45:00 AM
Ashley Bentley

Potandon Produce names sales manager

Idaho Falls, Idaho-based Potandon Produce LLC has hired a sales manager and salesman.

“They have a combined 30 years experience in the industry,” said Jamey Higham, vice president of foodservice.

Surerus’ most recent position was as a salesman for Rigby Produce, Rigby, Idaho. Hess worked for Idaho Falls-based Kingston & Associates Marketing LLC.

The company has plans to pack potatoes in Pink Ribbon packaging this fall for breast cancer awareness.

Shuman Produce stays committed to charities

Shuman Produce, Reidsville, Ga., continues two of its philanthropic programs this fall.

The company plans to support the Susan G. Komen For a Cure through Pink Ribbon packaging, plus a corporate donation of $20,000, said John Shuman, president and director of sales.

Shuman Produce also continues to support Produce for Kids through partnerships and a campaign with retailers across the U.S. Shuman is the founder of the foundation, which raises funds for children’s charities and educates parents and children on the importance of fruits and vegetables as part of a healthy diet.

“All the funds raised during the fall campaign will directly benefit PBS Kids,” Shuman said.

More than $3.5 million has been raised through the program since its inception in 2002.

Specialty Potato touts nutrient density

Mountainside, N.J.-based Specialty Potato Alliance wants to talk about dirt.

The company is looking at ways to share more information about soil quality and how it contributes to nutrient density with the industry and consumers.

Richard Leibowitz, managing director, said the company would like to see FDA labeling that reflects nutrient density.

“The public is starting to become more aware of these things,” Leibowitz said. “They want to know where their food comes from and how it’s grown.”

Leibowitz said colored potatoes, which are the company’s focus, are more nutrient dense than white potatoes.

“Right now the nutrition label for a potato is based on a raw white potato,” Leibowitz said. “We need labels for white potatoes, one for yellow, one for red, etc.”

One of its founding members, Center, Colo.-based Rockey Farms, was recognized by the Rio Grande Watershed Association of Conservation Districts Farming Division as Conservationist of the Year.

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