Business Updates: Potatoes and Onions Marketing

11/04/2011 10:45:00 AM
Ashley Bentley

Leibowitz said Specialty Potato Alliance is putting together a video that highlights Rockey Farms’ soil practices, and also participate in U.S. Department of Agriculture committees and other industry groups on related topics when it can.

Rockey Farms is also in the beginning stages of building a new facility, still working on nailing down a building site. The company expects to stay in or near Center, Colo.

Potato board joins holiday recipe promo

The Moses Lake-based Washington State Potato Commission is working with the Washington Beef Commission, Columbia Winery and retailer QFC in the Seattle area for a holiday recipe contest.

“We are not a brand, so it’s nice to work with a brand like Columbia Winery because people recognize those names,” said Karen Bonaudi, director of marketing and industry.

Two of the commission’s employees also had title changes this summer. Bonaudi’s title was updated, and Matt Harris became governmental affairs director.

Wilcox Fresh raises funds for PMA FIT

During the Produce Marketing Association’s Fresh Summit 2011 on Oct. 14-17, Wilcox Fresh raised more than $500 for the PMA’s Foundation for Industry Talent.

The company sampled potato bruschetta for $2 each at its booth.

Jim Richter, executive vice president of sales and marketing, started a three-year term on PMA FIT’s board of directors this fall.

Wisconsin growers offer tailgating contest

The Wisconsin Potato & Vegetable Growers Association is working to keep enthusiasm for Wisconsin potatoes high through the fall and winter with a recipe contest. The association recently wrapped up its Tailgating recipe contest, and is using the winning recipe on retail tear pads with a photo and the recipe.

The association posted the winning recipes at eatwisconsinpotatoes.com.


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