“We support health and nutrition projects on that website,” James said.
James said she would like to get at least 10 sponsors for the new campaign.
“We’ve had really good response so far,” she said. “I think that’s a good goal for us.”
James also said she hopes to see up to 7,000 families take the pledge. Timing will be important, she said.
“Retailers need to be looking at back-to-school ideas in August,” she said. “If you wait until Labor Day, it’s late in the game. We want to make sure we start early enough that consumers can participate in the program.”
James said the campaign will be supported in social media by Produce for Kids and sponsors.
“This is where consumers are,” she said of the Internet. “This is where they’re going to get tips for healthy eating.”