Members of the produce industry are working to raise awareness of women’s health in advance of Breast Cancer Awareness Month in October.
Megan McKenna, the Orlando, Fla.-based National Mango Board’s director of marketing, said breast cancer awareness is important at the board because members want to better understand how mangoes affect the disease.
The board is working on preliminary research on mangoes’ effects on breast cancer.
Pink Pumpkin Patch FoundationThe Pink Pumpkin Patch Foundation encourages people to purchase pink pumpkins to show their support for Breast Cancer Awareness Month. The pink pumpkins, developed during cross-breeding research, are called Porcelain Doll F1.Greg Smith, marketing communications manager for Glenville, Ga.-based Bland Farms, said the company gets involved with Breast Cancer Awareness Month because Bland makes it its mission to help others.
“It seems almost everyone in some way or another has been affected by breast cancer, whether personally or secondhand, having experienced a loved one struggle with the disease,” Smith said.
“We feel fortunate to be in a position as a business to contribute to an organization like the Breast Cancer Research Foundation, which is committed to eradicating the disease, and we are very proud to help in any way that we can.”
Bland Farms transitions to pink sweet onion packaging, which allows the company to catch shoppers’ attention in stores. The packaging features information on breast cancer.
Smith said he hopes the information on the packaging helps keep breast cancer on people’s minds and brings a cure closer to reality.
Shuman Produce, Reidsville, Ga., has been supporting breast cancer awareness since 2010.
This year, the company is creating an online presence by reaching out to consumers on the Web and through social media, along with donating money and turning all of its packaging pink.
“We’re proud to be a part of breast cancer awareness campaigns as a way to give back to our customers,” director of marketing Adam Brady said.
“Shuman Produce firmly believes in giving back to the customers that support our products, and our breast cancer awareness program is a part of that.”
Also joining the pink packaging club in October is Vick Family Farms. The Wilson, N.C.-based company plans on selling its Pure Gold label sweet potatoes as the Pink Pure Gold label for the second year.
A percentage of the sales from the Pink Pure Gold sweet potatoes will go to Wilmed Healthcare Foundation’s Mother’s Day Mammogram Program to pay for mammograms for women who can’t afford them, said partner Charlotte Vick.
“This is a way we can give back to our community,” Vick said.