QPMA introduces new products - The Packer

QPMA introduces new products

08/14/2014 12:36:00 PM
Cynthia David

BEJO SEEDS: Cross a lettuce and a cabbage and what do you get? Lettage. Bejo’s new SweetHeart Lettage is as nutritious as kale, says Michael Ryshouwer, field marketing manager for Oceano, Calif.-based Bejo Seeds Inc., but the leaves are tender like lettuce and taste sweeter than cabbage. “Unique and upscale packaging will support premium retail ring and enhance profits from the cabbage segment,” says Ryshouwer, who’s introducing the pointy, flow-wrapped tender leaf cabbage.


DOLE: Westlake Village, Calif.-based Dole Food Co. plans to introduce two kale-inspired salad kits to Canada at QPMA. The All Natural Sweet Kale Salad Kit features baby kale, baby spinach and carrots tossed with dried cranberries, cornbread croutons and honey Dijon vinaigrette. The All Natural Kale Caesar Salad Kit combines baby kale, baby spinach, broccoli, Parmesan and Romano cheeses with croutons and Dole’s Caesar dressing. The kits are part of Dole’s strategy to introduce super greens to North Americans in tastier ways, says director of marketing CarrieAnn Arias. The kits are packaged in 9.2-ounce clamshells, with a suggested retail of $3.99-4.29.


CANADAWIDE: Montreal-based importer and wholesaler Canadawide Fruits Inc. has introduced fruits and vegetables packed in easy-carry mesh bags under its Frescadel label. Items include avocados, lemons, limes and oranges, and are available in several sizes. A new website, Frescadel.com, offers detailed information on the products, including nutrition facts and recipes.


GROUPE VEGCO INC: Sherrington,Quebec-based Groupe Vegco Inc., a co-op of 14 Quebec growers, is branching out from carrots and onions into garlic, celery root, radishes, white turnips and beets. “We are really happy to expand our range of products to serve our customers,” says saleswoman Annie Riendeau. Vegco’s packaging also is evolving. The newest is a 2-pound gusseted, easy-carry bag for items such as golden and chioggia (candy cane) beets. The new packages should be in store by September, Riendeau says. Each bag contains storage and cooking information and historical facts. A new website, groupevegco.com, emphasizes the co-op’s “Welcome to our fields” marketing strategy with detailed information on all growers and products.


HYDROSERRE: Mirabel, Quebec-based Hydroserre Inc. plans to present three hydroponic greenhouse lettuce duos in two-pack clamshells at QPMA. Fleur de Mirabel resembles a baby boston lettuce in red and green; Feuilles de chêne features one green and one red head of oak leaf; and Duo Frisée includes two heads of crisp green lettuce, good for sandwiches and burgers.

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