Retailers learning marketing tactics - The Packer

Retailers learning marketing tactics

04/26/2013 03:25:00 PM
Jim Offner

Retailers that do that are missing an opportunity, Spezzano said.

“One of the things they do to nullify that advantage Wal-Marts have with price is to have a much bigger variety, and that includes tropicals,” he said.

A retailer can succeed if he or she gets a read on his or her customers, said Bill Sheridan, executive vice president of sales with Banacol Marketing Corp., Miami.

“I think all retailers want to carry more tropical items but do not know enough to market them,” he said. “Banacol has category management programs to help.”

The fastest road to success in the category is to find out who the consumer is and what products that consumer prefers, Sheridan said.

“This segment of business should not be lost to just regional ethnic stores, but can be done by a traditional retailer,” Sheridan said. “Why lose that segment?”

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