“I have also noticed many more customers are asking about, or for, purple potatoes,” he said.
“This seems to be the next big potato that our customers are willing to try.”
The U.S. Potato Board launched a “Seven Days, Seven Ways” promotion in the fall to educate shoppers about the different types of potatoes — russets, yellows, purples, reds, whites, fingerlings and petites — and encouraged them to try something different every day of the week.
The campaign included point-of-sale materials, recipes, videos and media outreach.
Ladhoff said consumers who use more types of potatoes buy and consume more potatoes.
According to the potato board, when potatoes are purchased shopping trips average 10 minutes longer, result in twice as many items being purchased on average and 129% higher dollar rings.