Smaller sizes, fresh-cut fill need for convenience

04/19/2013 12:43:00 PM
Melissa Shipman

Martori sees potential for future varieties to gain in popularity if they follow this trend for smaller portion sizes.

“Other than the personal watermelon, we haven’t seen an alternative to conventional consumption options in melons,” he said.

“There is great growth potential for the category if we can introduce products that give consumers more options for when, where, and how they enjoy melon items.”

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