Sustainable trend requires education efforts - The Packer

Sustainable trend requires education efforts

10/15/2013 03:58:00 PM
Melissa Shipman

The company does some consumer-based appearances, however, Jones-Hughes said.

“We do some demonstrations, such as a banana ice cream tasting, to let people try an Equal Exchange Fair Trade banana in the store,” she said.

The company has demonstrations, training sessions and special displays planned for Fair Trade month.

They are working with a lot of stores to create end cap displays to highlight small business, Fair Trade products.

“We’ve done this type of display for several years, and it has always been successful to raise awareness for Fair Trade products,” Jones-Hughes said.

They will also be making appearances at stores and co-ops down the East Coast and in the Twin Cities, according to Jones-Hughes.

The company hopes these efforts will increase consumer awareness and create a lasting impact.

“Through all this, we’re hoping to be able to move more volume for small-scale farmer co-ops in the long term,” she said.

Prev 1 2 Next All

Comments (1) Leave a comment 

e-Mail (required)


characters left

David Miller    
USA  |  October, 18, 2013 at 10:55 AM

Bananas are one of my favorite fruits. I am excited to read that Organics Unlimited is growing my favorite in a sustainable way. I will start looking for and buying bananas with your label. I invite you to visit our website I believe we have the same goals in food production and may be able to compliment each other on the journey.

Feedback Form
Leads to Insight