As part of their entry, they submit pictures of the displays to the committee.
Entrants receive a Weber’s “Time to Grill” cookbook and are eligible for other Weber prizes.
The winning displays also earn cash awards.
In addition, the program includes a consumer component, Jones said.
Quick-response codes on the point-of-sale material take consumers to the committee’s website, where they’ll find nutritional information and more recipes.
Retailers also have the option of displaying sweepstakes tear-off sheets. Consumers are directed to the committee’s website, www.usaonions.com, where they can enter for weekly and monthly cookbook and grill drawings. A grand prize of a large Weber gas grill will be awarded Super Bowl Sunday.
If customers enter their retailer’s information, the retailer also is eligible for the same prizes.
In addition, consumers can “like” the committee’s Facebook page and be eligible for weekly cookbook drawings.