Vitamin D invigorates mushroom marketing - The Packer

Vitamin D invigorates mushroom marketing

01/14/2014 03:21:00 PM
Cynthia David

Bill St. John, sales and transportation manager for Gonzales, Texas-based Kitchen Pride, said he’s concerned that fortifying mushrooms with increased vitamin D may not be a wise move.

“We can do it but when it comes to vitamins you don’t want too much of anything,” St. John said.

Peter Wilder, marketing director of Avondale, Pa.-based To-Jo Fresh Mushrooms Inc., said his customers aren’t demanding the enriched products at the moment.

“It warrants a major equipment change, and mushrooms are already healthy and give you a nice supply of Vitamin D,” Wilder said. “They’re still the only produce item that has naturally occurring vitamin D.”

Prev 1 2 Next All

Comments (0) Leave a comment 

e-Mail (required)


characters left

Feedback Form
Leads to Insight