Bill St. John, sales and transportation manager for Gonzales, Texas-based Kitchen Pride, said he’s concerned that fortifying mushrooms with increased vitamin D may not be a wise move.
“We can do it but when it comes to vitamins you don’t want too much of anything,” St. John said.
Peter Wilder, marketing director of Avondale, Pa.-based To-Jo Fresh Mushrooms Inc., said his customers aren’t demanding the enriched products at the moment.
“It warrants a major equipment change, and mushrooms are already healthy and give you a nice supply of Vitamin D,” Wilder said. “They’re still the only produce item that has naturally occurring vitamin D.”