Wada Farms new pack and brand hits shelves in November

11/09/2012 10:50:00 AM
Coral Beach

A new onion pack style and a new brand for fresh potatoes from Wada Farms hit retailers’ shelves in November.

The Medallion Sleeve Pack for onions features a tighter weave than many mesh bags, which contains most of the onion flakes that come loose during transportation and stocking. That makes it easier for retailers to keep their produce aisles tidy, said Chris Wada, marketing and new product development director.

“The linear sleeves make it much easier for shelf displays, too, because they are stackable,” Wada said.

The sleeves are initially being offered in four-counts of yellow onions, but Wada said custom packs will be available in different counts. The sleeve packs also will be available with red or white onions, with size options of medium, jumbo and colossal.

Consumers like the fact that the sleeves allow them to see what they are buying, Wada said, and the sleeves also make home storage more convenient.

Also new in November from Wada are 5- and 10-pound bags of Idahoan Fresh potatoes. As one of the Idahoan growers, Wada Farms has the right to use the Idahoan brand.

“The Idahoan brand has such good name recognition with consumers in the center store with dehy products we thought it made sense to bring that brand to the fresh produce aisle,” Wada said.

Currently available in Idaho russets, the back of Wada’s Idahoan Fresh potato bags feature a photograph of the second and third generations of the Wada family — Albert Wada, chairman, and his son, Bryan Wada, president, are shown in one of the family’s potato fields.

In addition to providing the company a vehicle to include the Wada name on its Idahoan Fresh branded potatoes, the photograph allows Wada Farms to connect with consumers on a more personal level, said Chris Wada, reminiscent of meet-the-grower programs.



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