Apples Marketing

APPLES MARKETING

Honeybear Brands plans Pazazz push

12/31/2014 11:50:36 AM

Honeybear Brands, the marketing arm of Wescott Agri-Products, Elgin, Minn., is set to begin shipping... Read more.


Smaller apples for foodservice harder to find

12/31/2014 11:45:41 AM

The 2014-15 apple deal is already delivering record numbers. In addition to an overall large harvest,... Read more.


New products protect market share for category

12/31/2014 11:39:47 AM

The apple category continues to expand as grower-shippers introduce varieties and products. Don Armock, president of... Read more.



Growers seek to deliver winning apple varieties

12/31/2014 11:35:52 AM

With seemingly endless apple varieties to choose from, grower-shippers have to make choices about what... Read more.


Organic apple sales stay strong, see growth

12/31/2014 11:30:53 AM

Washington is set to see a strong year for organics with the record harvest numbers also transitioning... Read more.


Borton Fruit focuses on fine-tuning logistics

12/31/2014 11:27:33 AM

Borton Fruit Co., Yakima, Wash., is working to improve shipping and logistics efficiency. The company is... Read more.


Domex Superfresh joins Eat Brighter!, relaunches social media

12/31/2014 11:21:19 AM

Yakima, Wash.-based Domex Superfresh Growers will participate in the Eat Brighter! campaign. “‘Sesame Street’ characters will... Read more.



Exports play important role for apple shippers

12/31/2014 11:18:59 AM

Apple shippers say the large crop this year presents even larger opportunities for export sales. Opportunities... Read more.


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