On the other side of the argument is that with proper display techniques, there’s room for all the varieties retailers want to offer.
“A successful trend that we are seeing is that retailers will display the mainline varieties on the shelf and then rotate the new varieties on a secondary display or side-table display,” Nager said.
“They will rotate them in and out every two weeks or so, and in that way will not cannibalize sales of the drivers of the business, their mainline varieties,” he said.
Other companies also have seen this trend.
“Retailers have begun to embrace a ‘variety of the month’ program, featuring lesser-known, low-volume varieties as an in-out item or utilizing it to create awareness for and subsequent consumers for new, higher-priced varieties,” said Suzanne Wolter, director of marketing for Rainier Fruit Co., Yakima, Wash.
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