Apples Marketing


Rainier Fruit Co. has high expectations for new offerings

01/04/2013 12:23:46 PM

Rainier Fruit Co., Yakima, Wash., has two varieties available after the first of the year. Suzanne... Read more.

New, old apple varieties compete for retail space

01/04/2013 12:16:18 PM

With so many apple varieties on the market, some suppliers are convinced older varieties could start... Read more.

Apples marketing: Business updates

01/04/2013 12:12:52 PM

BC Tree Fruits Ltd. hires chief executive officer BC Tree Fruits Ltd., Kelowna, British Columbia, has... Read more.

Companies network to reach apple consumers

01/04/2013 12:09:02 PM

Companies keep the focus on social media for reaching younger consumers. “Without a doubt, social media... Read more.

Promotions key for new apple varieties

01/04/2013 11:36:47 AM

With companies releasing new apple varieties each year, competition can present a struggle when trying... Read more.

Apple marketers seek to expand exports

01/04/2013 11:31:22 AM

Apple exports may be down, but companies have plans for expansion overseas in the future. “With... Read more.

Apple slices, small fruit gain ground in foodservice

01/04/2013 11:20:42 AM

Foodservice demand for apples is increasing, largely thanks to fast-food restaurants offering sliced apples to... Read more.

Variety in apple promotions supports year-round sales

01/04/2013 11:14:06 AM

Eastern apple suppliers say apples typically don’t require a lot of major promotions or fancy... Read more.

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