APPLES MARKETING

Verdict not yet in on response to Autumn Glory
As the Christmas holiday approached, Domex Superfresh Growers marketing and communications manager Loren Queen toured... Read more.


Stemilt Growers rolls out pair of display shippers
Stemilt Growers is featuring Pinata apples and its Lil Snappers bagged fruit for children in new display... Read more.


Columbia gains momentum with varieties
(CORRECTED Jan. 4) It’s often said that production of newer apple varieties takes five or six... Read more.




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Demand for organic continues to grow
Jobs come and go and stocks shoot up and down, but organic apples only go forward. “We’re... Read more.


Apples’ slice of retail profits holds steady
Berries are the pace setter in fruit sales, but apples remain solid performers in the produce department,... Read more.


Apple grower-shippers get social
Connecting consumers with apple growers is increasingly becoming a focus of marketers’ social media efforts... Read more.


New York Apple Association uses videos, QR codes
The New York Apple Association Inc. is using quick-response codes to help shoppers learn more about... Read more.



Apples Marketing: Business Updates
CMI tests new shipper for snack-sized apples Wenatchee, Wash.-based Columbia Marketing International Corp. recently trialed a... Read more.


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