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APPLES MARKETING
Local promotions alive in all growing regions
Local apple promotions continue to help consumers feel more connected to their produce, and apple... Read more.
Local apple promotions continue to help consumers feel more connected to their produce, and apple... Read more.
Americans’ tastes for apples continue to evolve
Red delicious’ reign as the No. 1 apple has been in jeopardy for quite a few years and has already... Read more.
Red delicious’ reign as the No. 1 apple has been in jeopardy for quite a few years and has already... Read more.
Growers promote club apples
As consumers become more educated and opinionated about the apples they’re eating, shippers strive to... Read more.
As consumers become more educated and opinionated about the apples they’re eating, shippers strive to... Read more.
Shippers continue to expand organics
As with organic products across most industries, organic apples are getting bigger and better this... Read more.
Michigan committee plans Wii giveaway, rebates
Michigan shippers have had their hands full since the first apple was picked off the tree this season,... Read more.
N.Y. Apple Assn. developing retail support programs
To help keep up the pace of apple movement from New York this season, the New York Apple Association... Read more.
Weak dollar helps apples find overseas homes
The U.S. may be munching through its apples more quickly than it has in the past, but good-sized crops... Read more.
The U.S. may be munching through its apples more quickly than it has in the past, but good-sized crops... Read more.
BC Tree Fruits redesigns branding strategy
Courtesy BC Tree Fruits Ltd. BC Tree Fruits Ltd.is considering adding a children's brand, possibly using... Read more.
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