Apples Marketing

APPLES MARKETING

Verdict not yet in on response to Autumn Glory

12/30/2011 11:36:02 AM

As the Christmas holiday approached, Domex Superfresh Growers marketing and communications manager Loren Queen toured... Read more.


Marketers seek the 'wow factor' in new apple varieties

10/11/2010 1:30:01 PM

The old advertising slogan was “With a name like Smuckers, it has to be good.” In today’s increasingly... Read more.


Plenty of apples available at start of season

01/11/2010 8:50:09 AM

Thanks to good movement throughout the fall, apples are starting the new year strong. “This apple... Read more.



Honeycrisp demand spurs movement

01/11/2010 8:45:37 AM

The Honeycrisp apple is one people love to talk about, but they generally don’t have too much left... Read more.


Sliced apples offer vehicle for foodservice sales

01/11/2010 8:36:42 AM

Sliced apples still lead the way for apple growth in the foodservice sector and can provide one more... Read more.


Lower pricing leads to strong movement, momentum

01/11/2010 8:34:06 AM

The consumer market is always a little bit of a mystery, but this year apple shippers can attribute... Read more.


Big apples pose challenges for bags

01/05/2010 2:15:38 PM

Although Washington played a bigger role in bagged apples because of the crop’s size profile last... Read more.



Local promotions alive in all growing regions

01/05/2010 2:10:45 PM

Local apple promotions continue to help consumers feel more connected to their produce, and apple... Read more.


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