APPLES MARKETING

Bulk means choice, bags mean savings in fresh apple business

01/04/2011 1:20:35 PM

Whether apples are sold at retail in bulk or bags often depends on customer needs or even the region... Read more.


Marketers seek the 'wow factor' in new apple varieties

10/11/2010 1:30:01 PM

The old advertising slogan was “With a name like Smuckers, it has to be good.” In today’s increasingly... Read more.


Plenty of apples available at start of season

01/11/2010 8:50:09 AM

Thanks to good movement throughout the fall, apples are starting the new year strong. “This apple... Read more.




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Honeycrisp demand spurs movement

01/11/2010 8:45:37 AM

The Honeycrisp apple is one people love to talk about, but they generally don’t have too much left... Read more.


Sliced apples offer vehicle for foodservice sales

01/11/2010 8:36:42 AM

Sliced apples still lead the way for apple growth in the foodservice sector and can provide one more... Read more.


Lower pricing leads to strong movement, momentum

01/11/2010 8:34:06 AM

The consumer market is always a little bit of a mystery, but this year apple shippers can attribute... Read more.


Big apples pose challenges for bags

01/05/2010 2:15:38 PM

Although Washington played a bigger role in bagged apples because of the crop’s size profile last... Read more.



Local promotions alive in all growing regions

01/05/2010 2:10:45 PM

Local apple promotions continue to help consumers feel more connected to their produce, and apple... Read more.


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