Apples Marketing

APPLES MARKETING

Institutional business feeds apple sales in restaurants

01/05/2011 2:00:08 PM

Apple growers, shippers and marketers say they have been busy keeping fruit on menus, even as restaurants... Read more.


Apple marketers don’t worry about bananas’ appeal

01/05/2011 1:56:56 PM

Bananas may be the No. 1 seller in retail produce departments, but apple marketing agents say their... Read more.


Some apple marketing strategies change with seasons

01/05/2011 10:59:35 AM

Every season is apple season, but different times of year can dictate a particular marketing approach,... Read more.



Bulk means choice, bags mean savings in fresh apple business

01/04/2011 1:20:35 PM

Whether apples are sold at retail in bulk or bags often depends on customer needs or even the region... Read more.


Verdict not yet in on response to Autumn Glory

12/30/2011 11:36:02 AM

As the Christmas holiday approached, Domex Superfresh Growers marketing and communications manager Loren Queen toured... Read more.


Marketers seek the 'wow factor' in new apple varieties

10/11/2010 1:30:01 PM

The old advertising slogan was “With a name like Smuckers, it has to be good.” In today’s increasingly... Read more.


Plenty of apples available at start of season

01/11/2010 8:50:09 AM

Thanks to good movement throughout the fall, apples are starting the new year strong. “This apple... Read more.



Honeycrisp demand spurs movement

01/11/2010 8:45:37 AM

The Honeycrisp apple is one people love to talk about, but they generally don’t have too much left... Read more.


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