Apple marketers seek to expand exports

01/04/2013 11:28:00 AM
Melissa Shipman

He mentioned sales in Canada, Mexico, Asia and the South Pacific as areas with growing interest in U.S. apples.

While new varieties are slowly gaining ground overseas, Nager says traditional varieties are still the most popular for exporting.

“Traditionally the red delicious has been the No. 1 variety exported, with almost one-third of production going overseas,” Nager said.

Roger Pepperl, marketing director for Wenatchee, Wash.-based Stemilt Growers Inc., agreed red delicious is still popular overseas. He also said export markets usually take different apples than U.S. markets.

“These markets usually take different sizes such as small sizes or larger sizes in different grades,” he said.

Pepperl said Stemilt is working on some programs with international retailers that focus on promoting where their apples were grown.


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