Apples marketing: Business updates

01/04/2013 12:09:00 PM
Melissa Shipman

BC Tree Fruits Ltd. hires chief executive officer

BC Tree Fruits Ltd., Kelowna, British Columbia, has a new chief executive officer.

The Okanagan Tree Fruit Cooperative selected Allen Tyabji to take over the position, welcoming him back to BC Tree Fruits.

Tyabji began with the organization in 1985, where he held various positions. He was appointed chief executive officer in 2008, but left shortly after to pursue other ventures, according to a news release.

The change took place Nov. 1 and should not have many immediate effects as the apple season moves on this year, marketing manager Chris Pollock said.

 

BelleHarvest Sales adds sorter, bagging system

BelleHarvest Sales Inc., Belding, Mich., continues to upgrade its facilities and technology, president Mike Rothwell said.

“We put in a new sorter, and last year we added a single-lane bagging system,” he said.

This year, the company plans to build more controlled-atmosphere storage.

“We’re going to build six new CA rooms, increasing our storage capacity by 20%,” Rothwell said.

The rooms should ready by the fall of 2013, he said.

 

Crunch Pak adds products to value-added line

Crunch Pak, Cashmere, Wash., released several new products in 2012, all with an emphasis on saving consumers time and money.

The company released FlavorZ, sliced apples infused with natural flavorings, and Salad Kitz, available in two versions, including a Sweet and Creamy Tropical Salad variety that includes diced sweet and tart apples, said Tony Freytag, senior vice president of sales and marketing.

The products are designed to meet the needs of consumers who want products that can be kept in the refrigerator without needing an additional container for storage, or “grab-and-go” products, Freytag said.

Also this year, Crunch Pak expanded its plant in Washington state by 38,000 square feet and partnered with two East Coast production facilities.

“We are excited about the efficiencies and new opportunities that the plant expansion and increased capacity on the East Coast will afford,” Freytag said.

 

Domex Superfresh Growers opens plant in Yakima

Domex Superfresh Growers, Yakima, Wash., began packing at a new facility in Yakima in November.

The addition comes on the heels of a new packing facility that opened in September 2011 in Selah, Wash., as well as other improvements and updates to various Superfresh facilities.

“We have been very busy making capital improvements in our facilities in order to efficiently run additional volumes while maintaining the high quality of the fruit during the packing process,” vice of president of marketing Howard Nager said.


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