Apples marketing: Business updates

01/04/2013 12:09:00 PM
Melissa Shipman

 

Fowler Bros. diversifies with new tree plantings

Fowler Bros. Inc., Wolcott, N.Y., planted about 150 acres of trees this fall.

The company uses a rotation system to replace aging trees and plants about 100 acres each year in new orchards.

The new trees are a combination of varieties and should bear enough fruit to hit markets by 2014, with full production beginning two years after that, said Lee Peters, vice president of sales and marketing.

 

Hess Bros. Fruit Co. adds trio of partners

Jerry Hess, former secretary of Hess Bros. Fruit Co., Leona, Pa., retired at the end of November and three new partners are now on board.

Ryan Hess, son of Jerry Hess, Andrew Figart and Zach King stepped into their new roles as partners on Nov. 29, according to president Fred Hess.

Ryan Hess, fruit procurement and grower relations; Figart, sales and marketing; and King, human resources and assistant plant manager, previously were with the company.

 

North Bay Produce opens facility at airport

North Bay Produce Inc., Traverse City, Mich., opened a new facility in Mascoutah, Ill., this fall.

The facility is located inside the Mid America Airport, giving the company its own terminal for flights to be brought right to the door, said Ken Korson, sales and marketing.

Korson said this year didn’t see much apple activity because of the short crop but he hopes next year will provide the company the opportunity to export apples from its new facility.

 

Kwik Lok notices more sales of printer to apple packers

Yakima, Wash.-based Kwik Lok’s 901C printer is seeing an uptick of sales in the apple category.

“Since it was released, we’ve seen one large order for 16 machines, and another for eight just came in. That’s something we haven’t seen in the past for apples,” said Bruce Cox, regional sales manager.

The inkjet printer, released in August, allows companies to add logos or traceability information to their packaging and can include the product’s variety and harvest date.

Cox looks after customers in the Northwest, but said he expects to see sales pick up for apple suppliers on the East Coast next year after they recover from this year’s off season.



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