Consumer preferences dictate apple trends

01/09/2014 11:34:00 AM
Melissa Shipman

Wolter thinks communication with retailers is one secret to successful apple promotions.

“Communication from retailers back to us as far as what’s doing well for them is critical, because it’s hard for growers to maintain the balance of which varieties are popular at the moment, and it’s a big investment to rip out trees and replant those acres,” she said.

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