GIC Group, which also represents table grapes, pears and walnuts, likes to crack open hard-to-reach markets.
“We specialize in that,” Williams said. “It’s good for the grower if you can, because you can build a relationship. Turkey Knob takes a long term view of our international customers. They don’t just pack up any old fruit and put it on a boat. You can build a brand loyalty that lasts many years.”
Prices paid by such clients compete well with domestic prices, Gilmore said.
CORRECTED: The companies' idea to build an export business with Cuba developed after Hurricane Michelle in 2001. The original article referred to a different hurricane.